The two-day K-beauty pop-up celebrates Dr.Reju-All’s Ulta Beauty launch with complimentary skin analyses, personalized product recommendations, giveaways and a prescription-inspired experience. Los Angeles has no shortage of skincare pop-ups, but Dr.Reju-All is arriving at The Grove with something increasingly rare in the beauty business: a desire to slow down and explain what is actually inside the bottle.
On Saturday, Aug. 8, and Sunday, Aug. 9, the Korean skincare brand will transform the outdoor space in front of the Nike store into an immersive Korean pharmacy. The two-day event marks Dr.Reju-All’s arrival at Ulta Beauty, where the brand will be available in the prestige skincare section.
Visitors can begin with a skin analysis conducted by a member of the Dr.Reju-All team. Based on the results, each guest will receive a personalized skincare “prescription” with product recommendations tailored to their skin’s needs. The experience brings the brand’s pharmacy roots into a setting designed to feel accessible, interactive and considerably less intimidating than the average skincare consultation.
Dr.Reju-All was founded in South Korea by licensed pharmacist and CEO Jinho Jiang, who has worked with clinics, dermatologists and healthcare professionals. Licensed pharmacists also help lead the company’s research and product-development team, while dermatologists and professors serve in advisory roles.
That background shapes the brand’s central philosophy: Popular ingredients should be evaluated by how they are formulated and used, rather than promoted through concentration numbers alone.
Its hero product is the PDRN Rejuvenating Cream, formulated with polydeoxyribonucleotide, better known as PDRN. The ingredient has become one of the busiest buzzwords in contemporary K-beauty, appearing in creams, serums, toners and masks. Dr.Reju-All’s approach focuses on what it identifies as an optimal concentration of 1,200 parts per million, based on the company’s efficacy testing, instead of treating a larger number as an automatic sign of a better product.
Guests will be able to explore that philosophy through displays outlining the brand’s research and clinical evidence, test products and take photographs inside the pharmacy-inspired installation. Jiang is also expected to attend, giving visitors an opportunity to meet the pharmacist behind the company.
The experience continues at the “Prescription Bar,” where guests can cool down with refreshing water before heading to the prize wheel. Visitors who follow @rejuall_official and @ultabeauty and share content from the event can earn a chance to spin for skincare products, branded gifts and accessories.
According to the event guide, potential visitor gifts include a clear PVC bag, striped beach towel and bottled water. Complimentary gift bags and all prizes will be distributed while supplies last, so arriving earlier in the day may be the smartest prescription.
Dr.Reju-All launched in April 2025 and has since expanded through Amazon in the United States and Canada. Its introduction at Ulta Beauty represents a significant shift for a company whose products in South Korea have primarily been sold through pharmacies.
For shoppers trying to navigate a crowded field of PDRN products, the weekend offers a useful chance to move past the packaging, ask direct questions and find out what their skin may actually need. The free products are an incentive. The real draw is leaving The Grove with a clearer answer than the one you arrived with.
Admission is complimentary.
For more information about the brand visit ulta.com
When: Saturday, Aug. 8, 10 a.m.–10 p.m.; Sunday, Aug. 9, 11 a.m.–8 p.m.
Where: The Grove, in front of the Nike store, 189 The Grove Drive, Los Angeles
Admission: Complimentary; gifts and prizes are available while supplies last
Photo credits: Photo courtesy of Dr. Reju
