Glen Powell isn’t just flying fighter jets anymore or chasing tornado storms—he’s redefining what belongs in your pantry. On a fun Los Angeles night that felt more like a summer block party than a brand launch, the actor-producer hosted a soirée to introduce his new food brand, Smash Kitchen. The party was a high-flavor celebration of Powell’s mission: cleaning up America’s condiments without killing the vibe. And Hollywood showed up hungry.
A Cast List to Rival the Oscars
Leonardo DiCaprio. Tobey Maguire. Josh Duhamel. Aaron Paul. Angela Kinsey. Dylan Sprouse. Barbara Palvin. Joe Burrow. Stella McCartney. Jake Shane. You’d be forgiven for thinking it was an afterparty for the Academy Awards. But this was something more personal: a heartfelt tribute to the way Glen Powell grew up, built on ranch feasts, family gatherings and the kind of ketchup that stains your fingers and memory.
Glen was joined by his parents, Glen Powell Sr. and Cyndy Powell, along with co-founders Sameer Mehta and Sean Kane, whose collective backgrounds span blockbusters in food and lifestyle—brands like Honest, Jinx, and Casper. With Powell as the face and flavor, Smash Kitchen hit the West Coast with the celebrity type buzz.
The Flavor That Started a Fire
Smash Kitchen launched officially in New York on April 2 and then rolled into LA like a food truck on a mission. At the heart of the brand? A pantry revolution. Their lineup includes organic, non-GMO ketchup, mustard, mayo, and BBQ sauce made with real ingredients like cage-free eggs and vine-ripened California tomatoes. No preservatives. No junk. Just clean, craveable flavor.
Smash Kitchen goes one step further with modern mashups: Organic Hot Honey Ketchup, Spicy Mayonnaise, and Hot Honey BBQ Sauce—flavors born in Texas but ready for every kitchen coast to coast. Available now at Walmart and Walmart.com, these aren’t your grandma’s condiments—unless your grandma cooked with organic paprika and vinegar from California.
What makes the Smash Brand Special
“It was clear we needed to make a clean condiment brand—no second-guessing, just great flavors that connect us to the moments we love,” Powell said. “For me, that’s gathering around the table with family and friends.”
The passion runs deeper than the flavor. With Mehta and Kane’s pedigree, Smash Kitchen is positioned to do more than trend—it’s designed to endure. The goal? Transform the entire pantry one shelf at a time, making it easier for families to eat well without trading taste for wellness.
Check out photos from the event in LA:
From sleek setups to rustic Texas touches, the launch event felt more like an open invitation than a red carpet affair. Guests mingled with cocktails in hand and sliders laced with Smash’s Spicy Mayo in the other. Conversations about sustainability and wellness flowed just as easily as the tequila. To find out more about the brand visit smashkitchen.com
Photo credits: Image Courtesy of Phil Faraone and Randy Shropshire
