The NOW Massage, an acclaimed wellness brand, has recently unveiled its newest boutique in Woodland Hills, marking its ninth location in the Los Angeles area. Located at 20929 Ventura Boulevard, Suite 8, this new addition to The NOW family continues the tradition of providing a serene and rejuvenating environment for its guests. Owned and operated by area residents and sisters Taline and Joelle Albarian, the Woodland Hills boutique promises to be a sanctuary of relaxation and wellness for the local community.
A Conversation with Gara Post, Co-Founder & Chief Creative Officer of The NOW Massage
When asked about her creative vision for the new Woodland Hills boutique, Gara Post, Co-Founder and Chief Creative Officer of The NOW, emphasized the importance of maintaining the brand’s core values across all locations. “Our highly Instagrammable boutiques feature clean, modern interiors inspired by exotic beachside destinations from around the world,” she explained. The design incorporates raw materials like natural wood surfaces and exposed beams, complemented by sheepskins and rawhides to create an oasis of zen.
Each boutique is meticulously designed with attention to detail, ensuring a consistent and elevated guest experience. From the thoughtful placement of design elements to the high-quality menu of massages and custom enhancements, every aspect reflects the integrity of The NOW brand. “Our aim is to deliver the same level of guest experience at every NOW boutique, ensuring that all locations feel connected,” Gara added.
Expansion Strategy and Woodland Hills Location
The NOW Massage’s rapid expansion across Los Angeles and beyond is guided by a strategic vision to fill a gap in the wellness market. “We saw a void for high-quality massage services in a design-driven setting without the time commitment and cost of a traditional spa,” Gara noted. This vision led to the creation of The NOW, an oasis of relaxation that is both convenient and accessible.
Woodland Hills was chosen as the latest location due to its vibrant community and strong demand for wellness services. “Developing a connection to the local community has been critical to our success since day one,” Gara said. The grand opening week, from April 19 to April 26, celebrates this new location with complimentary enhancements such as Hemp Calm Balm and Fresh Eyes treatments, amplifying the therapeutic massage experience.
Future Goals and Innovations
Looking ahead, The NOW aims to have 100 locations open and operating by the end of 2025, with new boutiques planned in Texas, New Jersey, Illinois, South Carolina, Arizona, North Carolina, Georgia, Florida, and Nevada. In addition to expanding its franchise network, The NOW is committed to elevating the guest experience through continuous innovation. “We listen closely to feedback and are always looking for new therapies to treat muscle tension, anxiety, and sleep issues,” Gara shared.
One exciting new offering is the JET LAG massage, developed in partnership with Summer Fridays. This treatment features Gua Sha for the hands and feet, using award-winning Summer Fridays products to enhance circulation, reduce travel fatigue, and improve sleep quality.
Personal Connection and Brand Impact
As a founder, Gara’s personal experiences and beliefs have profoundly shaped The NOW’s approach to wellness. “I believe we are providing people the opportunity to unplug and unwind by creating their own self-care oasis,” she said. Balancing the demands of entrepreneurship and family life, Gara emphasizes the importance of self-care. “Taking a well-deserved mind and body break makes you a better leader, parent, and all-around person.”
The NOW Massage continues to spread the healing benefits of massage across communities in the U.S., offering accessible and transformative wellness experiences. With significant physical and mental health benefits, regular massage helps reduce inflammation, manage stress and anxiety, treat sports injuries, and aid sleeplessness. In a world where self-care is increasingly recognized as essential, The NOW is leading the way in making wellness accessible to all.
For those seeking a sanctuary of relaxation and wellness, The NOW Massage in Woodland Hills awaits. Experience the serene ambiance, exceptional service, and therapeutic benefits that have made The NOW a beloved destination in the wellness community.
For More Information Visit thenowmassage.com
Woodland Hills Location: 20929 Ventura Blvd. Suite 8, Woodland Hills
Hours:
Monday–Friday: 10 a.m.–9 p.m.
Saturday–Sunday: 9 a.m.–9 p.m.
Photo credits: Courtesy of Autumn Communications and The NOW Massage
