A Cultural Reset Begins at the Hollywood Palladium. They’ve been gone just long enough for the world to feel it. After a near year-long hiatus following the end of their record-breaking BORN PINK World Tour, BLACKPINK has officially re-entered the arena—louder, sharper, and more unapologetically themselves than ever. The group’s highly anticipated DEADLINE World Tour is already underway, with Los Angeles hosting not just one, but two nights at SoFi Stadium this weekend, July 12–13. And in true BLACKPINK fashion, it’s not just a concert—it’s a full cultural takeover.
It all kicks off with a limited-time pop-up at the Hollywood Palladium (July 11–13), an immersive activation where fans can step into curated photo zones, snag new exclusive merch, and live inside the BLACKPINK aesthetic—if only for a moment. The pop-up opens daily from 10AM–6PM and promises interactive fan experiences as cinematic as the group’s visuals. Think pink neon, luxe mirrors, and choreo-worthy backdrops.
Building a Future One Beat at a Time
Their return features nostalgia but most importantly, redefinition. JISOO, JENNIE, ROSÉ, and LISA have each spent the past year navigating solo ventures, global campaigns, and whispers about contract renewals. With all four members now confirmed to continue group activities under YG Entertainment (while retaining individual representation for solo projects), DEADLINE marks their triumphant, synchronized return.
And the fans? They’re showing up. BLACKPINK’s July 13 show at SoFi sold out nearly instantly, with night one not far behind. Early merch lines form at Lake Park near Entry 5, starting July 11, and die-hard Blinks are already plotting outfits and coordinating lightsticks. Parking is available across color-coded zones (Hyundai Blue, Green, Orange, and Pink), but camping overnight isn’t allowed—so expect early risers and high energy by sunrise.
New Era, New Anthem: “Jump” and the Evolution of Sound
On opening night in Goyang, BLACKPINK dropped a surprise—the live debut of “Jump,” their first new group track in nearly two years. Co-written by a heavy-hitting team (Teddy, Diplo, Zikai, Claudia Valentina, and more), the song leans into high-gloss electro-pop with a dirty bassline and stadium chant hook. The music video, directed by Dave Meyers, is a slick, surreal fever dream of cityscapes, rebellion, and BLACKPINK’s signature visual chaos.
The Pop-Up Experience
The Hollywood Palladium pop-up isn’t just a merch booth—it’s the fan equivalent of walking through an unreleased BLACKPINK concept album. Visitors can snap selfies in curated installations, shop exclusive tour items before they hit other cities, and leave with something more personal: a moment in BLACKPINK’s world.
For those making the pilgrimage from out of state—or even internationally—this is the kind of fan-first detail that sets K-pop apart. The experience will also travel to Chicago, Toronto, and New York, but LA’s is the original, the prototype, and arguably the most cinematic.
The World Tour Hits Global Arenas
After LA, the DEADLINE Tour hits Chicago, Toronto, and Queens before moving on to Europe and Asia. The schedule includes back-to-back shows at iconic stadiums like Wembley in London, Stade de France in Paris, and the Tokyo Dome—testament to BLACKPINK’s staying power in a post-BORN PINK landscape.
Just as a reminder, they’re staggering—over 97 million YouTube subscribers, 2.8M+ album sales, and 2.1M fans on their last tour. It’s not about the numbers for the group, but it is what BLACKPINK represents: a blueprint for global artistry built on grit, polish, and the fierce belief that girl groups can lead the industry—not just be part of it.
Whether you’re heading to the Palladium pop-up or SoFi Stadium, the BLACKPINK experience is what you make it. Come early. Bring your blink hammer. And expect a show that blends fashion, fire, and fury. Because when BLACKPINK returns, they don’t just make noise. They set the deadline.
For the Pop-Up, click here for More Information
Hollywood Palladium: 6215 W Sunset Blvd., Los Angeles
Dates: July 11-13, 10 a.m.- 6 p.m.
For the Concert, Get Tickets Here
SoFi: 1001 Stadium Drive, Inglewood
Dates: July 12-13, starts at 8 p.m.
Photo credits: Photos courtesy of YG Entertainment
