The highly anticipated new season of Amazon Music Live kicked off on October 17 with a rip-roaring performance by country music sensation, Jelly Roll. The setting was nothing short of incredible: Amazon Music transformed the space into an Americana dream, celebrating both the grit of country music and the passion of Thursday Night Football. The venue was adorned with rustic decor, hay bales, twinkling lights, and football-themed accents that set the perfect mood for a night of pure entertainment. And I was there, right in the middle of it all, to witness the magic firsthand.
The Amazon Music Live Space: A Football and Country Dream
Picture this: the Amazon Music Live venue was decked out in a theme that seamlessly merged country with football culture. Think hearty barbecue bites, craft beers served from tailgate-styled trucks, and waitstaff dressed in football jerseys, each with Jelly Roll’s name emblazoned across the back. The vibes were on point—fans could be seen sporting cowboy hats alongside foam footballs, bringing a festive energy that elevated the entire experience.
As the kickoff act of the seven-episode season, Jelly Roll’s performance was a mix of raw emotion and electric energy. He performed some of his biggest hits, including fan favorites like “Save Me,” “Son of a Sinner,” and “Need a Favor.” The crowd swayed and sang along as his deep, soulful voice filled the room. Jelly Roll knows how to tell a story through his music, and it was impossible not to be moved by the powerful lyrics and gravelly sincerity in his delivery.
Surprise Guests and Unforgettable Moments
Amazon Music Live isn’t just about showcasing artists’ talents—it’s about creating moments that people will talk about for years to come. And boy, did they deliver! Just as Jelly Roll had the crowd in the palm of his hand, the atmosphere turned up a notch when surprise guest Machine Gun Kelly walked on stage to join him for an unexpected and energetic duet. The room erupted with cheers as the two artists performed a mash-up that spanned rock, rap, and country, showing the true genre-blending potential of the night.
As if that wasn’t enough, Keith Urban—yes, the Keith Urban—made a surprise appearance, trading his guitar licks alongside Jelly Roll in a collaboration that took the performance to soaring new heights. Seeing the interaction between these powerhouse artists was a highlight, a reminder of just how much fun live music can be when musicians are in sync and genuinely enjoying the stage together.
Why You Should Tune In to Amazon Music Live
Amazon Music Live is more than just a concert series; it’s an event that invites fans to be a part of something bigger—a celebration of music, football, and community. This season is set to feature some of the most exciting artists across different genres, from Big Sean’s nod to HBCU homecomings to Halsey’s upcoming Halloween-themed spectacle. The series offers a unique mix of live music set against the electric backdrop of Thursday Night Football, and it’s all streamed exclusively on Prime Video and the Amazon Music channel on Twitch.
If Jelly Roll’s opening act is any indication, this is a season you won’t want to miss. The energy, the surprises, the sense of being part of a shared experience—it all makes Amazon Music Live an unmissable event for music and football fans alike. So grab your friends, tune in after Thursday Night Football, and get ready to be amazed.
Select customers in the Los Angeles area will have access to an exclusive presale for each week’s performance. In-person attendees will be able to experience The Tailgate, a weekly fan event at AML, which will feature games, interactive contests, drinks and bites, photo moments, and more. To receive access to tickets for the in-person experience, register here.
About Amazon Music
An immersive audio service that connects fans, artists, and creators through music, podcasts, and culture. Prime members enjoy over 100 million shuffle-mode songs, curated playlists, and ad-free podcasts. Upgrading to Amazon Music Unlimited provides full, on-demand access to 100 million songs in HD, with Ultra HD and Spatial Audio options. Learn more at www.amazonmusic.com.
Photo credits: Courtesy of Jerritt Clark
