Shop With a Purpose at Soul Project in Laguna Beach

Laguna Beach’s Soul Project

Shop styles from local artists and give back to the community while you’re doing it at Soul Project in Laguna Beach.

Entrepreneurs, designers and artists launched The Soul Project, an apparel company with “socially conscious capitalism as a core cultural value.” The sunny shop carries graphic tees, hoodies, tanks, sweat pants, tote bags, hats and more.

If it’s fun you’re after, LA has a date with your name on it!

Co-founder Summer Meek explains that certain places—soul places—resonate in a way that others don’t but that “even the most beautiful places … face significant challenges every single day.” The goal: to protect the future of these places “in a grass-roots way.” In addition to clothing printed with “Where Do You Love,” each designated soul place—e.g., Laguna—features unique apparel and prints by three local artists. $1 from every SOUL Project item sold benefits local nonprofits dedicated to children and the environment. 1516 S. Coast Hwy., Laguna Beach, 949.494.0489,

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