Entrepreneurs, designers and artists launched The Soul Project, an apparel company with “socially conscious capitalism as a core cultural value.” The sunny shop carries graphic tees, hoodies, tanks, sweat pants, tote bags, hats and more.
If it’s fun you’re after, LA has a date with your name on it!
Co-founder Summer Meek explains that certain places—soul places—resonate in a way that others don’t but that “even the most beautiful places … face significant challenges every single day.” The goal: to protect the future of these places “in a grass-roots way.” In addition to clothing printed with “Where Do You Love,” each designated soul place—e.g., Laguna—features unique apparel and prints by three local artists. $1 from every SOUL Project item sold benefits local nonprofits dedicated to children and the environment. 1516 S. Coast Hwy., Laguna Beach, 949.494.0489, soulproject.com