yoki shopAnything But Generic

Orange County designer Jeff Yokoyama transforms yesterday’s castoffs into today’s cutting edge fashions.

Yoki Shop owner Jeff Yokoyama—founder of Maui & Sons and Modern Amusement, among others—has three new lines: Generic Youth, Pidgin Orange and Yoki’s Garden, each hand-sewn from repurposed and abandoned clothing and fabric. The beach towel hoodie, for instance, uses donated towels and sweatshirts and a hint of cashmere. New to the line are beach towel shorts for girls—perfect for an afternoon an afternoon on the sandy shores. The Yoki’s Garden line refashions jerseys from USC athletic teams into sweatshirts, tailgating aprons and duffle bags. Yokoyama also makes beer: Enjoy a Hawiian Pale Ale or darker Double Shaka brew—refreshing extensions of his Pidgin Orange line—at A Restaurant nearby. 2429 W. Coast Hwy., Newport Beach, 949.650.5511. yokishop.com

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