Vivienne Westwood Opens in Los Angeles on Melrose Ave.

British designer Vivienne Westwood has opened her U.S. flagship boutique in the heart of Los Angeles’ Melrose Avenue.


vivienne-westwood-melrose-los-angeles“It’s going to be very convenient for people who want to look drop-dead glamorous,” says Dame Westwood of the 10,000-square-foot retail store, “and L.A. is full of people who want to dress up.” The new boutique embodies the brand’s notorious rock ‘n’ roll- and punk-inspired collections and the glamour of haute couture. The first floor displays Westwood’s Gold Label, Red Label, Anglomania and MAN Collection, while the eco-friendly building’s third-level rooftop terrace offers an inviting escape. A new jewelry collection designed especially for the L.A. crowd includes coin keyrings, printed and Swarovski crystal-encrusted made-to-order belts and a limited-edition pearl skull winged pendant. 8320 Melrose Ave., L.A., 323.951.0707.

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