Few luxury brands inspire as much lust in the sole as does Jimmy Choo, whose vertiginous heels have shod princesses, A-list actresses and first ladies for nearly two decades.
Now, new creative director Sandra Choi is broadening the brand’s appeal with a fresh global store concept on Rodeo Drive. Conceived as one part haute-couture salon, one part fantasy closet, the expanded and renovated boutique debuts a made-to-order service, a limited-edition Candy clutch, and men’s and women’s footwear and accessories side by side.
In the new Choo.08 line, shoppers will find edgier, more casual counterparts to the stilettos that earned their own plotline in Sex and the City. After all, who says princesses can’t wear biker boots?
240 N. Rodeo Drive, Beverly Hills, 310.860.9045. jimmychoo.com