“Muji” in Japanese means “no-brand quality goods”—a name that captures the company’s straightforward aim to deliver simple, functional products such as organic-cotton T-shirts and sturdy luggage. If that sounds boring, consider this: Muji’s new flagship in Hollywood, the biggest in the U.S., boasts 8,600 square feet of retail floor space and has had the blogosphere atwitter for months leading to its opening. Fans simply can’t get enough of Muji’s stylishly minimalist, well-priced merchandise. Along with the basic Muji home goods, stationery and clothes, the store offers foodstuffs and Found Muji (cool objects found around the world and “Muji-fied”). This is one no-brand brand to watch. 7021 Hollywood Blvd., Hollywood, 323.785.2013. muji.us