Make Up For Ever, the Paris-based make-up brand, has opened its first freestanding store in Beverly Hills.The 1,300-square-foot boutique offers Make Up For Ever’s full product line, including extensive shade assortments and special-effects products favored by professional makeup artists. The store’s most interesting feature might be the Video Make-Up Lesson Recording Studio, where customers can record 30- or 60-minute makeup lessons with an academy-trained artist, which they bring home on a lipstick-shaped USB device; the more traditional Make-Up School offers one-on-one or group sessions. Another techie in-store feature is the Smart Board, an interactive touch screen where customers can create makeup looks and face charts and have the results emailed to them. 132 S. Robertson Blvd., L.A., 310.289.1758. www.makeupforever.com