Downtown Los Angeles’s Influx Of New Indie Boutiques

Beautiful Fül boutique in downtown Los Angeles.
Beautiful Fül boutique in downtown Los Angeles.

Check out three new bastions of indie style setting up shop in downtown Los Angeles.

Downtown Los Angeles is on a tear, attracting hip, independent retailers to once-forlorn neighborhoods as fast as we can type. Here’s a spotlight on three of our favorites. We say, keep ‘em coming.

Beautiful Fül
Born-and-bred Angeleno Alejandro Rodriguez has opened the flagship for his edgy men’s clothing line Beautiful Fül and the brand’s ’50s-inspired spring collection looks just right in the historic Rosslyn Hotel space. 107 W. 5th St., downtown, 213.614.6861.

Sub_Urban Riot
Two blocks away from Beautiful Fül, Sub_Urban Riot, known for its graphic T-shirt designs, opened its first flagship selling locally sewn, Cali-casual men’s and women’s fashion at approachable prices. 111 W. 7th St., downtown, 213.689.3271.

Hammer and Spear
In the Arts District, interior designer Kristan Cunningham (of HGTV’s Design on a Dime) and husband Scott Jarrell make vintage-chic look easy with their residential design firm and bricks-and-mortar retail shop, Hammer and Spear. 255 S. Santa Fe Ave., downtown, 213.928.0997.

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