Trendy new retail shops are creeping into Hollywood, best known for its nightlife scene. Freecity Supershop (1139 N. Highland Ave., Hollywood, 323.461.2226) has left its Malibu location for a new home in Hollywood, close to the brand’s workshop. The lifestyle boutique offers brightly colored athletic clothing and casual daywear—hoodies, tees, cargo pants—plus accessories, books and even bicycles. L.A.-based clothing designer James Perse (1128 N. Highland Ave., Hollywood, 323.466.1808), known for his tried-and-true basics, boasts a new location across the street from Freecity. Additional wares range from coffee-table books to James Perse-branded furniture.