Is boutique-hopping the new Hollywood Shopping?

Free City HollywoodTrendy new retail shops are creeping into Hollywood, best known for its nightlife scene. Freecity Supershop (1139 N. Highland Ave., Hollywood, 323.461.2226) has left its Malibu location for a new home in Hollywood, close to the brand’s workshop. The lifestyle boutique offers brightly colored athletic clothing and casual daywear—hoodies, tees, cargo pants—plus accessories, books and even bicycles. L.A.-based clothing designer James Perse (1128 N. Highland Ave., Hollywood, 323.466.1808), known for his tried-and-true basics, boasts a new location across the street from Freecity. Additional wares range from coffee-table books to James Perse-branded furniture.

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