West of Camden describes itself on Facebook as “the totally rad and awesome dream factory where pixie dust, glitter and unicorns run through fields of neon.” There is no neon—it’s in Corona del Mar—but the new boutique does offer rad and awesome women’s and men’s clothing and jewelry, from fashionable-casual lines including Obey, Cruciani Bracelets, Chaser and Love Nail Tree. Owner Lindsey Lamoureux, co-owner with husband Adrien, studied abroad in London; the store’s name and approach were inspired by that city’s eclectic Camden Market. 3409 E. Coast Hwy., Corona del Mar, 949.274.6739, westofcamden.com