Burberry’s beautiful four-story Rodeo Drive space carries clothing, accessories, beauty products and more—including the brand’s Prorsum, London and Brit lines and a special Rodeo collection created exclusively for the opening. Beauty appointments and personal tailoring service are also on offer, and VIP shoppers are treated to a separate floor with a glamorous wraparound rooftop terrace. Founded in 1856, the timeless fashion house is notably on the cutting edge of fashion technology. The store is outfitted with video walls and in-store digital screens that display fashion shows and the like—a feature reminiscent of the brand’s global flagship in London. The new boutique served as the perfect backdrop when the luxury brand was recently presented with the Rodeo Drive Walk of Style Award, which celebrates style legends who best marry fashion with entertainment. 301 N. Rodeo Drive, Beverly Hills, 310.550.4500. burberry.com