Thread Performance: Revolutionizing Adolescent Athlete Nutrition

In a world where elite sports performance is increasingly defined by every ounce of preparation, a new player has entered the field—Thread Performance. Co-founded by former NFL quarterback and renowned quarterback coach…
Kismet Partners with DOG PPL: A Premium Pet Lifestyle Experience for Modern Pet Parents

In a city that thrives on the latest trends, from haute couture to health-conscious dining, it’s no surprise that Los Angeles is also at the forefront of pet care innovation. Enter Kismet, the new pet lifestyle brand launched by Chrissy Teigen and John Legend, which is already making waves…
PIKNIK: Echo Park’s New Culinary Haven at the Boathouse

Echo Park, Los Angeles, is a neighborhood where the pulse of the city beats a little differently—slower, with a rhythm that’s all its own. The Echo Park Lake, with its swan boats and lotus flowers, has always been the heart of this neighborhood, a place where the city’s frenetic energy seems to melt away. Now, nestled right at the water’s…
Gong Cha’s Bold New Bubble Tea: A Fiery Collaboration with Frank’s RedHot

Let’s talk about bubble tea for a moment. You know, that sweet, refreshing concoction that’s all about those chewy pearls at the bottom of the cup. But what if I told you that Gong Cha has decided to shake things up—literally? This August, they’re teaming up with none other than Frank’s…
Hotel Bel-Air Unveils The Living Room and The Patisserie: A New Era of Culinary Excellence

A city where history meets the cutting edge, Los Angeles where glamour intertwines with innovation, is about to witness the next chapter in one of its most iconic establishments. Hotel Bel-Air, an enclave of rarified exclusivity since 1946, has long been a sanctuary for those who seek the finer things in life. Now, with the unveiling of…
Negroni Beverly Hills: A Taste of Buenos Aires with a California Twist

There’s a certain kind of magic that happens when you blend the spirit of Buenos Aires with the sophistication of Beverly Hills. It’s a mix of cultures, a dance of flavors, and it all comes together at Negroni, the world-renowned Latin American restaurant that has made its triumphant return to the City of Angels. With its fresh new…
Dive into a World of Wonder: CAMP’s Immersive “The Little Mermaid” Adventure Comes to LA

If you’re searching for that perfect blend of nostalgia and pure underwater joy, it’s already here. Los Angeles just got a dose of Disney magic—one that plunges you deep into the enchanting undersea world of “The Little Mermaid.” CAMP, the Family Experience Company, has brought its…
The Evolution of Stephan Jones Studio: Welcome to STOCK Studio

Stephan Jones Studio has transformed into STOCK Studio, a 2,000 sq.ft high-design retail space in West Hollywood. Launched on July 12th, this space on Santa Monica Boulevard showcases Jones’ multifaceted interests in design, art, and craftsmanship. Originally founded in Chicago in 2007, the studio has completed exceptional…
Hit Harder with C4: A Celebration of Fitness and Community

On July 13th, C4, the original pre-workout brand known for its unparalleled energy and performance enhancement, teamed up with the exclusive YoungLA gym for the inaugural Hit Harder event. This event celebrated fitness culture, community, and the powerful connections forged through…
Ride with Josh: Pedaling for a Cause

Sterling Simms, Vice President of A&R at Columbia Records, has partnered with elite cycling brand Rapha to support City of Hope’s commitment to treat, and ultimately cure, diabetes in all its forms. The Fourth Annual Ride with Josh cycling event is named in honor of Sterling’s late brother, who lost his battle with diabetes at age 19. Presented live…