If you ever wanted a reason to believe that Hollywood cares about more than just the glitz and the glamour, here it is: Nina Dobrev, the star whose smile has lit up many screens, is now lighting the way to a cleaner, healthier ocean. On a sun-kissed Wednesday at Huntington Beach, during the 2024 US Open of Surfing, Dobrev will roll up her sleeves for a cause that’s as critical as it is commendable.

This isn’t just a celebrity photo-op. This is the SHISEIDO Blue Project’s fourth West Coast beach clean-up, a powerful testament to a global effort launched in 2019 to protect our oceans. Partnering with the World Surf League’s (WSL) One Ocean initiative and the international conservation warriors at WILDCOAST, SHISEIDO is making waves in the world of marine conservation. And no, this isn’t the kind of wave you ride; it’s the kind that sweeps through communities, leaving awareness and action in its wake.

Protecting Our Oceans: More Than Just Picking Up Trash

Dobrev, armed with a passion for the planet, will join forces with local volunteers and environmentalists to tackle the relentless tide of marine debris. The stakes are high, and the statistics are sobering: WILDCOAST’s efforts have already kept over 225,000 pounds of solid waste—plastic, tires, you name it—from polluting the Pacific. But this clean-up is about more than just picking up trash; it’s about community. It’s about coming together to protect the one thing that connects us all: the ocean.

The SHISEIDO Blue Project is more than a corporate social responsibility effort; it’s a movement. It’s about oyster restoration, creating marine protected areas, and launching initiatives like WSL One Ocean to ensure the ocean’s beauty and bounty aren’t just something we reminisce about in old travel photos. It’s about understanding that what we put into the ocean matters, and more importantly, what we keep out matters even more.

For four years running, SHISEIDO has stood by WSL, not just as a sponsor, but as a partner in the truest sense. They’ve been on the frontlines, promoting sun-safe habits with their limited-edition Ultimate Sun Protector Lotion and Clear Sunscreen Stick, and backing the WSL’s environmental initiatives with hard cash and harder work.

Join the Cause: A Call to Action

But let’s be real for a second. Cleaning up a beach is about more than just picking up trash. It’s about community. It’s about coming together to protect the one thing that connects us all: the ocean. Whether you’re a surfer catching that perfect wave or a city dweller miles away from the nearest shoreline, what you do impacts the sea.

So, when Nina Dobrev leads this beach clean-up, it’s not just an event; it’s a statement. A call to action. And it’s a reminder that we all have a role to play in protecting our planet. As Dobrev picks up that first piece of trash, she’s doing more than just cleaning up Huntington Beach—she’s helping to clean up our future.

This isn’t just another celebrity endorsement. It’s a real, tangible effort to safeguard the coastlines that define California’s beauty and its essence. And it’s an invitation for all of us to get involved, whether by lending a hand at the next clean-up or by simply being more mindful of the impact we have on our oceans.

So, join the cause. Get inspired. And remember, the ocean doesn’t need a superhero—it needs all of us.

For more information on how you can get involved, visit WSL One Ocean or follow them on social @wsloneocean. To learn more about WILDCOAST’s critical conservation work, visit wildcoast.org

If you want to get the limited-time sunscreen visit shiseido.com

Photo credits: Photo Credit to Jennifer Johnson