Go California-Casual At New Joie Boutique On Melrose Ave.

joieA new Melrose Avenue outpost for contemporary brand Joie means savvy local women can find all of the brand’s collections in one location.

The contemporary brand Joie has been a staple in many a cool girl’s closet since rolling out its must-have signature cargo pants in the early aughts. Helmed by Serge Azria and headquartered in a downtown loft, Joie has mastered the California-casual look, from drapey knit tops and slinky silk blouses down to thong-sandal-bared toes. A new Melrose Avenue outpost means savvy local women can find all of the brand’s collections in one location. With an interior dreamed up by Ryan Korban, whose design inspiration was a Parisian apartment, the shop carries the complete collection of ready-to-wear, shoes and accessories, including a new line of embossed, stamped and washed leather handbags as well as the newly launched fragrance, Folle de Joie, a boutique exclusive. Jewelry from Hortense and Dream Collective are bonuses. 8414 Melrose Ave., West Hollywood, 323.330.1255. joie.com

Sign up for FREE to receive our exclusive Weekend Roundup!

Get the best things to do in our favorite SoCal spots delivered to your inbox every week

Los Angeles

Orange County

San Diego