Disneyland surge pricing is aimed at managing the theme park’s traffic. Here’s what you should know.
The happiest place on Earth, goes the way of UBER and airlines by instituting surge pricing. As of Sunday, Feb. 28, Disneyland will now charge three different admission prices based on the calendar. The Disneyland surge pricing structure is designed to help manage traffic at the parks by spreading visitation throughout the year. With a record number of visitors in the final three months of 2015, Disney’s multi-day tickets, annual passes and non-peak period tickets will provide guests with options and savings.
Guests attending the park Monday through Thursdays during weeks when most schools are in session can purchase “value” tickets priced at $95 for adults and $89 for children 3-9 years-old. During most weekends and many summertime weeks, “regular” tickets will increase to $105 for adults and $99 for children. During the park’s peak hours—most of December, spring break weeks, July weekends—tickets will cost $119 for adults and $113 for children. Children three and younger still do not need a ticket. Season passes pricing will not change since they were increased in October.
Disney continues to invest in new attractions that increase attendance such as Disney’s 60th anniversary celebration that began last year and events tied to the animated hit Frozen and the December release of Star Wars: The Force Awakens. With that in mind, Disney isn’t the first theme part to use a variable pricing model to manage visitor traffic. In early February, Universal Studios Hollywood introduced discounts to customers purchasing tickets online for non-peak days.
So what does this mean for us? We can still visit our favorite theme park, but planning ahead can save us a few bucks. When purchasing tickets online, Disney has a color-coded calendar that allows us to see which days are “value” days as opposed to “peak” and “regular.”